This Year’s Theme: “Coastal Holidays” – a nod to Maine’s seaside charm: think lighthouses, boats, and maybe even a seagull in a scarf!

Who Can Participate

  • Open to all Downtown Brunswick businesses with street-facing windows.
  • Participation is free – just bring your creativity!

How to Enter

  • Register by: Friday, November 21st
  • Complete your window by: Monday, December 1st
  • Register with the BDA to be added to the contest map and public voting page.

Register Here

Judging Criteria (1 – 5 points each)

  • Creativity & Originality – Fresh ideas and unique designs
  • Visual Impact – Eye-catching appeal and “wow” factor
  • Theme Adherence – Alignment with “Coastal Holidays”
  • Craftsmanship/Execution – Quality and attention to detail
  • Day & Night Appeal – Looks great both in sunlight and when lit at night

Judging & Voting

A panel of local judges will evaluate all entries based on the criteria above. Plus, the People’s Choice Award allows the community to vote by scanning a QR code displayed in each participating window.

Public Voting: December 1st – December 18th

Awards

Best Overall Window

  • 1st Place: $500 + Award Certificate
  • 2nd Place: $250 + Award Certificate
  • 3rd Place: Certificate

Best Themed Window (“Coastal Holidays”)

  • 1st Place: $500 + Certificate
  • 2nd Place: $250 + Certificate
  • 3rd Place: Certificate

Winners Announced: Friday, December 19th

Prizes Delivered: Week following Christmas

Bonus!

Keep your display up through Saturday, February 7th to help brighten Downtown Brunswick for 207 Day – a new winter celebration hosted by the BDA!

Businesses are also encouraged to showcase local products or services in their designs.

Let’s make Downtown Brunswick shine this holiday season!